Thursday, 22 October 2015
1.What was your individual contribution to the storyboarding and animatic task?
2.What have you learned from completing this process in terms of, camera - distance, movement and angle; editing - duration and transitions; sound - relationship between lyrics/sound and visuals, emotional colouring; Mise en scene - locations, character blocking?
3.How else has this process helped the development of your concept?
4.How was this task more complex/different from the same task at AS?
Sunday, 27 September 2015
Include the following slides:
- Link to track with comments on emotional colouring, grain of voice, initial ideas
- Genre of track and some explanation of conventions
- Themes and ideology
- Detailed breakdown of track including lyrics
- Location reccies
- Characters and cast
- Costume and props
- Visual effects and lighting
- Shot ideas
- Storyboard including first and last shot
- Advert ideas and mock up
- Digipak ideas and mock up
Monday, 14 September 2015
Wednesday, 9 September 2015
Share your ideas with your group and ensure that you are each doing different research which is useful in pushing your planning forward.
Complete the task in prezi. This enables you to embed videos from the artists and include stills, examples of print work and captions. It is also a way of making the blog more multi-media. Use terminology and show engagement with the task.
When you have completed the task, embed it on the blog as an individual post. Then look at your colleagues' moodboards and post a comment saying how you found their contribution useful.
Sunday, 6 September 2015
- How does a music video provide a platform for an artist to reinvent himself/herself to a target audience?
- In what way can the CD cover design contribute to this process?
Justin Bieber is currently in the middle of a 'come-back' campaign. Look at how the promotional material (subsidiary media texts) is crucial in re-positioning his star image and post a group analysis on the blog. As a group:
Watch the two videos and analyse two CD covers. Consider each element separately - using the questions in the booklet to frame your analysis. Then, analyse the collective promo package and it contributes to the artist's meta-narrative. Use narrative frameworks, Dyer, semiotics as tools to help you.
You will be assessed on the following:
- Ability to work as a group to organise and complete the task
- Perceptive analysis of how print and moving image constructs meaning
- Use of critical theory
- Use of ICT in presenting the task on the blog
Deadline: this work should be up on a group blog, along with your individual contributions (holiday work, Term 6 work) by 8pm Tuesday. You have lesson and HW time to do so. If you work effectively as a group, this is more than manageable.
Thursday, 16 July 2015
Wednesday, 17 June 2015
Friday, 12 June 2015
1. Genre characteristics
2. A relationship between lyrics and visuals
3. A relationship between sound and visuals
4. A high proportion of close ups
5. Visual motifs
6. Notion of looking
7. Intertextual references
To test this theory, analyse your own choice of music video below (looking at page 47 of the booklet and the writing frame in shared area if you need it).
1) What is the genre of the track and what typical conventions are evident in the music video?
2) What is the relationship between lyrics and visuals? Give three specific examples from the video.
3) What is the relationship between music and visuals? Give two specific examples.
4) What is the proportion of CUs to other camera distance shots in the video? What other shots are prominent or significant? What are the CUs framing?
5) Does the artist have any visual motifs? If so, what are the connotations?
6) Is there any notion of looking present? Where?
7) Is the video voyeuristic? Is it fetishistic? Why do you think that is?
8) Are there any intertextual references to film, news, tv programmes, art, other music videos?
9) Is the video primarily performance, narrative or concept based? If a mix of two or more, what are the proportions? What is the relationship between the two different sections?
10) Does the video conform to Goodwin's theory? Explain.
In addition: What visual effects are employed? Is this typical of the artist? What would you say about their style?
Sunday, 7 December 2014
You should also save a JPG version of all printwork, clearly marked by group name, to the Student area/Y13 Coursework/. In addition, this final version should be uploaded to the blog - clearly labelled with text and for advertisements, where they would be printed.
Having looked at the blogs, there are very little posts relating to video or print post-production process from last week. AS A PRIORITY, post your own involvement last week in these processes. Be specific about techniques used in software, changes and revisions to your storyboarding/layout drafts. THIS is VITAL.
Wednesday, 26 November 2014
Current time indicator, visual timeline, audio timeline, zoom in, cut clips, trim clips, cutting tool, organise, select, drag and drop, time stretch, overlay, edit, compress time, re-arrange, re-order, montage, continuity, duration, shot, cutting rate, media window, transitions, effects, video effects, audio effects, key frame, render, export, work area bar, motion, opacity, volume, balance, share, Mpeg, image control, lightness and contrast, saturation levels, colour balance, adjust hue, intercut, angle, monitor...
Tuesday, 25 November 2014
- Blog director - refine and edit all posts on the blog.
- Post individual progress updates on the blog after each session with visuals
- Post regular production logs on post production - either bullet points or short film
- Print production - creative links with the music video and existing metanarrative.
- Rough cut of music video and print on Thursday 12 pm.
Monday, 17 November 2014
This week, you should complete the following 4 tasks:
1. editing at least 30 seconds of video to the track, ready to review on Thursday in lesson with KJ -this can be more!
2. Ensure digipak posts are reviewed and improved - by end of Monday 8pm
3. Work on layouts for digipak 4 panes minimum, 2 magazine advertisements for different segments of target audience and/or different forms – these should be posted on blog and annotated for media language / representation / ideological discourse
4. commenting on blog your individual contributions to all of the above
In groups, discuss the following and ensure that this is commented on during your research:
1. how will your band/artist metanarrative be constructed through the design of your promo campaign across a variety of forms?
2. What visual signifiers are creating a coherent promo campaign?
3. How will your print work be rich in connotation - think about representation and ideological discourse in your work
Tuesday, 28 October 2014
You have two written tasks to complete over the holiday. The first is preparation for the A2 skills question in the exam and the second is the print analysis for the digipak, part of your planning. Please make sure you upload stills as evidence for this post and that you analyse the front and back cover (at least) of the CD packaging. Any questions, email us before the deadline.
Some of you also have improvements to make to posts. Please ensure you email your teacher when these are done and we will update your grade accordingly. Some of your posts need visual evidence and comments.
The animatics require an individual reflection task from each of you. You should each edit the post the animatic is uploaded into so there is one group post for this task. The questions are as follows. Please ensure you use bullet points:
- What was your individual contribution to the storyboarding and animatic task?
- What have you learned from completing this process in terms of, camera - distance, movement and angle; editing - duration and transitions; sound - relationship between lyrics/sound and visuals, emotional colouring; Mise en scene - locations, character blocking?
- How else has this process fed into the development of your concept?
- How was this task more complex/different from the same task at AS?
- What were the challenges/difficulties of carrying out this task?
Monday, 13 October 2014
What was the feedback from the group on your presentation? What was identified as the strengths and weaknesses of your concept? How will you now respond to this constructive criticism?
Make it clear, how did each of you individually contribute to the pitch?
Please also check the post below to make sure you have evidence of vital areas of planning such as recces, props, casting, practice shots etc. before you begin storyboarding and animatic production.
The pitch reflection is due by Friday 17th October
Wednesday, 1 October 2014
- Making improvements to the content and presentation of the MV deconstruction and Tech Analysis.
- 6 frame storyboard per student taken from secondary research - can be electronic or drawn and scanned.
- Call sheet and risk assessment uploaded into Brighton planning post.
- Questionnaires completed and uploaded to survey monkey.
- Individual reflection on purpose, methodology and construction of questionnaire.
- Location reccies. What is the purpose? what locations are you considering at this point? What has informed your current decisions? What do you plan to film at each location? What resources would you need to take to a location reccie? What dates and times have you arranged to go to potential locations? Group post with some found images.
- Concept development - to get the green light you need to be very definite about what is happening in the beginning - middle and end. and what the camera is doing. Storyboarding or having a shot list for the first ten and last ten seconds would help.
- Props, costumes, actors, lighting, SFX, camera movement. Take a couple of areas each and use either found or original images as evidence.
- Visual effects - evidence and some explanation of how you are going to achieve the effect. If you need help from JF then it is time to ask him.
Monday, 22 September 2014
1. edit and review Brighton footage and video diaries of who did what on the shoot. Reflect - how has this process moved your ideas forward? - due FRIDAY 26th 3.35pm
2. Video analysis - review progress so far with KJ on Tuesday - reflect on how well you are using theory and finish off the final video analysis - due FRIDAY 26th 3.35pm
3. Technical analysis - map ideas to the lyrics ready for Thursday's lesson so you can make a focused decision about the kind of sequences that as a group would be useful to analyse to support your own concept. Final analysis due on blog MONDAY 29th 3.35pm
Wednesday, 17 September 2014
Monday, 15 September 2014
1. Planning for Brighton - post ideas for test shots, details on props, costume, locations, kit if needed - (Due Wed 17th Sept for lesson with KJ) - group post
2. Start video analysis task - cover all questions in the booklet over 3 videos. Complete 2 videos worth of analysis by Sunday evening 6pm 21st Sept. - individual post
Video discussed today:
Directed by Martin De Thurah
I've just found this making of video - interesting to see the visuals ... but it's in DANISH! Alex - you'll have to help us out
Another video set in Brighton that is worth having a look at for inspiration (no swimming though on Thursday - not covered by our risk assessment!
Friday, 12 September 2014
- Institutional Context: Prezi/PPT – Grp.
- Class Music Video, Lonely Boy: music video – Grp. planning/evaluation – Ind.
- Music Video theoretical essay: with visual evidence – Ind.
- Summer hols work: 3 x track ideas with comments - Ind.
- Develop comments on 1 track: mise en scene, camera, editing - Ind.
- Moodboard on genre of track – Grp.
- Detailed response to questions on chosen track – Grp.
- Semiotic analysis of Music Video: Narr/Perf/Conc – Ind.
Sunday, 8 September 2013
Woodkid "Iron" from WOODKID on Vimeo.
(if you liked that, have a look at their others, in particular 'I Love You' - spectacular
This is their final video. See if you can spot where the visual link is...
A Brief History of John Baldessari from Supermarché: Henry & Rel on Vimeo.
Thursday, 13 September 2012
Thursday, 13 October 2011
Wednesday, 12 October 2011
Thursday, 29 September 2011
Tuesday, 27 September 2011
This video won an award for Scandinavian video 2010 at Bergen film festival. This is what they say:
The winning video is the product of a director and a musical artist who take the music video genre seriously – this is an ambitious and poetic video, at once catchy and fascinating: A video you will want to watch again and again. It repeatedly demonstrates the magical potential of the music video; the moments where text, music and visuals melt together to form something that's able to touch the viewer in an emotional way. The video is an example of exquisite film craft – effectively told through the use of beautiful images, precise portraits and surprising themes. The scene that is portrayed in the video is genuinly Scandinavian, but the sense of youthful restlessness is also universally recognizable. Sitting in the back seat of a car that is speeding off in the search for SOMETHING, is a feeling we can all relate to. The loving and detailed portrayal of young brashfulness, boredom and love is perfectly matched with the gently explorig song. Thus the unity of music and film transcend the sum of its parts and proves that the music video is still a powerful genre with the able to tell big and important stories in the space of a couple of minutes.
another one by same director
and another - same artist and director
Saturday, 17 September 2011
Wednesday, 7 September 2011
Sunday, 12 December 2010
For external visitors, we have 8 groups this year and they would welcome your feedback. Each group has posted their work with some questions - please give them your feedback using the comment function on the post itself.
Monday, 6 December 2010
- focused secondary research, informed by critical theorists
- Relevant audience research - testing concept, animatic, rough cuts, final piece
- Collaborative use of blog and care and attention to detail in presenting blog
- Excellent use of ICT (blog, prezi, youtube, premiere - animatic, stills, scanning, survey monkey, image manipulation)
- Pitch and reflection
- Storyboarding, drafts, mock-ups, location reccies - on blog
- Managing time, logistics - timeline scanned in, examples of call sheets, production log entries stating clearly your contribution to shoots
- Record of progress of print design - technical log of decisions made / use of original images
- Feedback from J Fiveash that you were efficient in managing equipment
- Ability to meet deadlines, organised approach to work
DOES YOUR BLOG CONTRIBUTION DEMONSTRATE THE ABOVE?
Wednesday, 1 December 2010
As the school is closed and you can't continue on video editing we will be extending the deadline by 1 day to Monday 6th December. However, unfortunately this means you have less time to complete the evaluation tasks. Therefore you need to make a start on drafting your responses (in Word for now). Work for both groups as SNOW work AND HOMEWORK is as follows:
1. work on completing print work if you have Photoshop at home
2. Update blog, improve posts on production3.
Draft ideas for the evaluation questions Evaluation (use resources on VLE in evaluation folder to help make a start - we will go htrough this in more detail next week)
In the evaluation the following questions must be answered:
In what ways does your media product use, develop or challenge forms and conventions of real media products?
How effective is the combination of your main product and ancillary texts?
What have you learned from your audience feedback?
How did you use media technologies in the construction and research, planning and evaluation stages?
I can't stress enough how important it is that you make a start with the evaluation - it is worth as much as the planning grade and you do need to start thinking about how you might respond, particularly using ICT and critical theory.
Hopefully we will see you tomorrow
Tuesday, 23 November 2010
In order to meet the deadline on 3rd December, you should aim to do the following:
1. finish print work by Friday
2. Test to target audience - post feedback on blog
3. Fill timeline with rough cut by Monday - watch on big screen and make detailed notes on edit changes
4. Record audience feedback on rough cut on blog
5. You will then have 4 days to re-edit and finalise video
Don't forget to post daily production log entries on your blog with technical detail of what you have done. This is vital evidence for your own contribution.
Tuesday, 16 November 2010
Tuesday, 9 November 2010
- In what ways does your media product use, develop or challenge forms and conventions of real media products ?
- How effective is the combination of your main product and ancillary texts?
- What have you learned from your audience feedback?
- How did you use new media technologies in the construction and research, planning and evaluation stages?
Click here for Pete Fraser - Chief Examiner's blog entry on the eval. You might recognise one of the examples he uses from last year...!
Friday, 5 November 2010
I see all of you on Monday; I'm looking forward to seeing digipak mock-ups, advert analysis (13B) and to talk through your animatics with you.
Thursday, 28 October 2010
Look back on this blog at advice and tasks set. Make sure that ALL your posts are clearly linked to concept development, that there is a dialogue with group members about your ideas, that posts are clearly labelled, laid out, key terms, images. LAST CHANCE.
Wednesday, 20 October 2010
1. Complete video storyboard IN DETAIL - remember this is not about just mapping out what is going to happen as many of you did at AS, but planning visual detail such as framing, camera movement. You will need to finish off animatic in first couple of days back.
2. Last chance to make improvements to research posts by FRIDAY 29th October in half term. Remember, you need to show how your research, informed by critical ideas and A2 level thinking is directly feeding into your concept development. Also tidy up posts, add images etc.
3. Many of you will actually shoot some footage. Top tips:
- shoot everything at least twice, all lipsynched parts particularly
- Shoot the same action from a number of angles
- Make sure you have close-ups
- Be interesting in your camera movement and angle
- Don't be static
- Think about rule of thirds, leading lines
- Pay attention to mise-en-scene, particularly things like road signs, annoying people walking past, litter. It can ruin a shot.
- Shoot everying on your storyboard AND THEN SOME MORE.
- Take stills photographs just in case you want them for Digipak.
4. continue to record concept development on blog. Reflect on any shoots / reccies on blog. We will be checking them during the week.5. Go into a record shop and look at digipaks. Really look at them. Get some layout ideas. Post on it.
6. Buy a music magazine in the same genre as your track. Look at all the advertising in it - think about layout and design of album and single ads. Cut out some examples - ready for researching next term
Sunday, 3 October 2010
Remember, at A2 be reflective, link your research to your concept, even if it only served to discount an idea.
Thursday, 30 September 2010
- Considering your music video analysis, how could you apply Dyer's theory on Stars. Write an extra paragraph, using examples from the video you chose to explain the theory.
- Research: What is a digi-pak and what are the conventions of this form? Write a paragraph on your blog, use pictures to illustrate.
- Deconstruct a digipak and advert of the same genre as you are choosing for your own products. Ideally the two promotional items should be for the same track so that you can appreciate the brand that is being created and comment on consistency of representations.
Wednesday, 29 September 2010
Friday, 24 September 2010
- Consider what decisions still need to be made with regard to planning - write a to-do list. Include a date for your next reccie
- Evaluate the Brighton reccie. How will you be using the skills and experience of this shoot to inform the next stage of production?
- Post the lyrics of your song. Annotate exactly what you envisage happening during each line. Include notes for instrumental parts.
- Complete your second mini technical analysis, try the Bug website for ideas. Again your shot by shot list should be 30 seconds to a minute depending on cutting rate.
- Your group pitches will be in week commencing 11 October. All planning will be completed by then. Check the list in your booklet to see what you have still to do.
Monday, 20 September 2010
Post your research on the blog with an explanation of what Bug is.
Tuesday, 14 September 2010
13B - this week you need to complete the following on the blog;
1. video analysis (make sure to include Dyer)
2. Individual response to track on blog
3. Comment on each other's posts
4. Continue to record concept development on blog
Sunday, 13 December 2009
1. Used as many embedded video clips, stills, photographs, links as possible
2. Commented on each other's posts
3. Uploaded a jpg of your digipak and ad layouts
4. Uploaded a jpg sample of call sheet, risk assessment and calendar to show organisation
5. broken up long text posts with subheadings, key words highlighted
6. changed settings so all posts are viewed on one page
7. organised menu with your initials at beginning of all posts
8. recorded shoots/editing process on blog
9. Uploaded final print texts to blog
10. Included a post with evidence of original images for print (perhaps include in Q4?)
11. sort out design of blog - get rid of silly banners, amend title image with still image, rethink design (check font colours and bold if you change). BRAND your blog
Sunday, 8 November 2009
Sunday, 1 November 2009
1. Don't post a link to youtube - always embed the clip in your blog. This is for your animatic, video analysis, auteur videos... anything that you are referring to
2. Keep titles of posts to one line in menu and ALWAYS start with your initials so we can easily see who has done what
3. Check punctuation / paragraphs
4. Where possible highlight key terminology, use bullet points, images - make it easy to read.
5. Audience research? This should have it's own post, with detail on methodology and results evaluation
6. Digipak designs - post entries documenting your ideas and with scan/image of your layouts (1 EACH)
7. Have you done some filming already? You will need to post an entry evaluating the shoot, what worked, what you changed, any technical issues, ideas, inspirations, issues with weather, general public etc. You will need this info for your evaluation AND exam. Include screenshot of risk assessment / call sheets to show organisation.
Saturday, 24 October 2009
Tuesday, 20 October 2009
Over half term, you should complete the following (all students to complete ALL tasks individually) and post up on blog by first lesson back:
1 x mock up layout done by hand or electronically of advert and digipak (this should be a paper construction to scale to show form as well as design).
The idea is that you bring this mock-up to the lesson so that you can discuss your final plans with your group. You should look at examples while you are designing.
Digipak for your track
This should be minimum 4 sides (front, back, inside covers including image under CD holder). You could however choose a more innovative layout that has more sides. This is up to you.
This should also be drawn to scale. Decide an appropriate magazine that your advert would run in, like NME, and what style of advert you will design (full page, half page) and why.
Wednesday, 14 October 2009
Tuesday, 29 September 2009
- 1. play extract of the track to the group - what is your BRIEF
- 2. initial response (images from moodboard?)
- 3. What did you learn from your product analysis?
- 4. What did you learn from your technical analyis?
- 5. How did your audience research inform your concept development?
- 6. What is your proposed idea? Style, type, narrative
- 7. the visuals - ideas on costume, location, types of shot
- 8. What will be your biggest challenge? How will you overcome it?
- 9. How will this video promote the band?
- 10. How will your coverart on digipak and in advertisement further reinforce this band/artist image (initial ideas at this stage)
The purpose of the pitch is for you to CONVINCINGLY explain your proposed idea. Would we, as record company executives think this is a suitable idea for your genre/group? Are we convinced of your vision? Would we give you the GREEN LIGHT?
I suggest that you use PowerPoint - but not as a script - just to show us relevant images.
Good luck! We are looking forward to hearing your pitches - so far your ideas seem very creative.
As a group:
- Institutional research
- track response
- reflections on audience research, postmodernism
- Your chosen track
- Brighton field trip clips and detailed evaluation
- clear record of ideas development, including costume, props, performers
- A variety of visual ideas and stimulus (videos, interesting shots, films, TV, adverts - anything goes...)
- Clear group discussion through commenting on posts
- Location reccie planning
- Location reccie evaluation
- Audience research planning and evaluation of method
- audience research results and evaluation
As an individual student you should EACH contribute:
- moodboard response to track with written evaluation
- collage of album covers / advertisements from your genre
- Reflection on auteur videos viewed
- 2 x video analysis
- 1 x technical video analysis
- 1 x digipak analysis
- 1 x advert analysis
Once the pitch is complete and your proposal has been agreed, you should then work on and add the following to your blog (per group).
- evaluation of pitch - feedback and ideas
- animatic of storyboard
As soon as this is completed (latest upon return from half term) you can begin to shoot.
After half term, we will focus in class on print texts and you will add:
- Ideas development for brand image through print
- Draft layout of digipak artwork
- Draft layout of magazine advertisement
Your blog then becomes a production log and all shoots / editing / DTP progress should be evaluated.
Monday, 21 September 2009
Blog post 1 – Brighton reccie evaluation
To include photographs and edited clips of shots taken with an evaluation of what you have learnt
Blog post 2 – Technical analysis of music video
Shot list breakdown. This can be done on paper and then the EVALUATION of findings posted on blog
Blog post 3 – proposed reccies
Decide on potential locations and when you will do a reccie. This will help you start to move the project forward.
Tuesday, 15 September 2009
1. Track response
2. Institutional context
3. Reflection on auteur videos
4. Audience consumption & postmodernism questions
5. Music video analysis x1
6. Album cover/advert analysis x1
7. Details of chosen track / band / artist
8. Individual moodboard response to chosen track
Any questions / problems you must come and see us before the deadline. Remember - your analysis should be packed with key terminology and critical ideas in order to acheive a level 4. A level 4 blog will also be a record of discussions, ideas, videos, inspiration and would therefore contain posts beyond the above. You should be using the comment function collaboratively too...
Tuesday, 8 September 2009
Not all of you have remembered to include your name in the title of your posting. If you have not, please edit your title asap. This is for the moderator and they don't know or understand your nicknames or pet names so please make it clear who you are!
Monday, 7 September 2009
Sunday, 23 November 2008
1. play extract of the track to the group - what is your BRIEF
2. initial response (images from moodboard?)
3. What did you learn from your product analysis?
4. What did you learn from your technical analyis?
5. How did your audience research inform your concept development?
6. What is your proposed idea? Style, type,
7. Ideas on costume, location, types of shot
8. What will be your biggest challenge? How will you overcome it?
9. How will this video promote the band?
The purpose of the pitch is for you to CONVINCINGLY explain your proposed idea. Would we, as record company executives think this is a suitable idea for your genre/group? Would we give you the GREEN LIGHT?
I suggest that you use PowerPoint - but not as a script - just to show us relevant images.
If you are going to have other people performing in your video, you will also need to take photos of them "in costume", whether as band members or part of your narrative.
You may also want to test out some effects or shot ideas in advance of storyboarding.
Also - keep documenting any other images/videos which are inspiring you.
Post, post and post again!
A second post should reflect on how a video is consumed by audiences - taking in NMTs as well as niche channels. You may refer to our studies of EMAP for this post
This should be one post per group on each of these topics.
1. Choose a video in the "style" (not necessarily genre) of the video that you are planning to deconstruct - in other words a narrative, or performance, or conceptual based video
2. Make the shot list on paper while watching the video online so that you can pause and make notes efficiently. This will be time consuming but better than trying to flick between packages online. DON'T post the shot list on the blog - it will take up too much space. Instead it can be submitted to us/for moderation as a paper appendix
3. Make notes on shot size, movement, elements of mise-en-scene, transition and if interesting - length of shot. E.g. CU tracking in to MCU on lead singers face grimacing fades to
MS couple on swings laughing 3 secs cuts to
4. Once you have completed the shot list - review and evaluate on the blog. What have you learnt from this exercise? How long are the shots? How are they cut? What shot size is predominantly used? How does the camera move? Are there any long static shots? Relationship with lyrics/music? How is the narrative constructed? Are any types of performance shots repeated? What will you now use from this when planning your own work?
Wednesday, 19 November 2008
However, there are still some gaps on the blogs as well as a need for spellchecking, punctuation and a general tidy up. Remember, this is simply an electronic format for submitting planning to be marked and moderated (by external examiner) and therefore should be written to an A2 standard. Make it as easy as possible for us to find our way around your posts.
This week - your target is to tidy up and complete audience research.
Next week - technical shot analysis of a video.
Sunday, 16 November 2008
Have you clearly stated what your chosen track is?
This is due TOMORROW and alarmingly there are only a couple of groups that have made a start. You will lose planning marks if this deadline is not met.
Thursday, 6 November 2008
It shouldn't have a video already... we will check youtube.com
Thursday, 23 October 2008
2. You should also at this stage begin posting entries recording the discussions that you are having in your group, track ideas, any videos you find inspirational...
3. You should also make a start on the institutional research. Divide up the following questions in your group:
What is the purpose of a music video? Who commissions a video? What kind of budgets would they normally have? How much lead time to produce one? How do music channels in this country work? How do audiences consume music videos?
Refer to article 2 and work on EMAP carried out over the last couple of weeks. You will also need to research music video production.
Sunday, 24 February 2008
- CD copy of your blog
- PPT slides printed out from pitch
- call sheets with booking sheet attached (see CF/KJ)
- Any paper moodboards
- Any other paper sketches / notes used in planning
You also need to make a copy of your final exported video onto a DVD.
It is your responsibility as a group to ensure that this is done in time for you to refer to the appendices in your written report.
When planning in your groups, consider the following:
- What was the aim of your video?
- How can you find out if you achieved this?
- Do the audience recognise the generic conventions?
- Does it stand up to repeatability?
In terms of methodology, you must consider the following carefully:
- Types of questioning; ranking, semantic differentials, open questions
- Method of research on the night; time constraints, screening conditions compared to real consumption
- Avoiding leading comments /questions
- Issues with demographics; who are your sample audience?
Tuesday, 22 January 2008
In order to sign out your camera, you need to complete a callsheet, including a shot list, contact details, props, costume and who is responsible for bringing it to the location.
Remember - shoot much more than you think you'll need - the same action from different angles, filler shots and various takes of each planned shoot. That way you will be able to choose the best shot!
Tuesday, 4 December 2007
- 6 - 8 shots per A4 sheet (easier to take on shoots than A3)
- Number each shot
- Write lyric / time code references as often as possible
- use arrows to indicate camera movement
- Clearly demonstrate framing (CU / MS)
- If using zoom - use square to mark the final camera position
- draw in pencil to allow for amendments
- Write location at top of each shot to help you organise later
You will probably shoot more that you storyboard, but this is the key planning document and you cannot begin shooting without it. Make sure that you are discussing the video together as a group - don't just leave to the designated "storyboarder".
This needs to be finished by the end of term so that you can focus on revision at Christmas and be ready first lesson back to upload as an animatic to your blog. (film, capture and cut to your track to get a sense of final piece before shooting).
Thursday, 22 November 2007
You can take one of two approaches;
1. Quantitative research
Design a questionnaire about your band / genre / concept and hand out to as many of your target audience as possible. This may include open questions, however you should design this with a variety of question styles including semantic differentials and ranking to ensure that you can collate your responses
2. Qualitative research
You could chose to carry out a focus group, by playing the track to a group of your chosen target audience and use pre-prepared questions to guide a discussion.
You must be able to assess your methodology, which includes carefully considering the types of questions used, the purpose of your research, demographics of target audience, and how effective your mode of delivery was (in person, hand out with deadline, online, message board)
This must be completed, collated and results posted on blog by Monday 3rd December.
One post per group.
Wednesday, 21 November 2007
Monday, 12 November 2007
Over the next few weeks, you should record on your blog all videos that you watch, that inspire you - from other students' work. These 'observational' posts might be a couple of comments or more detailed. Be sure to comment on each others' findings!
2 x textual analysis
Each group member should do 2 more detailed analysis of videos. For this, use Goodwin's framework and reading source 8 to inform your analysis. You should look at form, style, techniques, representation, construction of star image, ideological discourse. Use key terminology and consider postmodernism.
1 x technical analysis
Each group member should complete one shot analysis. This should list each shot (frame, angle, movement), transition and a comment on mise-en-scene. It would be easier to record this in your books and then post an entry on your blog summarising what you have learnt from the analysis.
Key terminology - some suggestions...
amplification, disjuncture, voyeurism, montage editing, repeatability, visualisation, visual motifs...
Sunday, 11 November 2007
Remember - choose something that is appropriate to produce a low budget video for - stadium rock for example might be a bit tricky to do... It doesn't necessarily need to be to all of your tastes either - you'll end up loathing the track after editing anyway!