Tuesday, 27 September 2011

Interesting scandinavian video

This video won an award for Scandinavian video 2010 at Bergen film festival. This is what they say:

The winning video is the product of a director and a musical artist who take the music video genre seriously – this is an ambitious and poetic video, at once catchy and fascinating: A video you will want to watch again and again. It repeatedly demonstrates the magical potential of the music video; the moments where text, music and visuals melt together to form something that's able to touch the viewer in an emotional way. The video is an example of exquisite film craft – effectively told through the use of beautiful images, precise portraits and surprising themes. The scene that is portrayed in the video is genuinly Scandinavian, but the sense of youthful restlessness is also universally recognizable. Sitting in the back seat of a car that is speeding off in the search for SOMETHING, is a feeling we can all relate to. The loving and detailed portrayal of young brashfulness, boredom and love is perfectly matched with the gently explorig song. Thus the unity of music and film transcend the sum of its parts and proves that the music video is still a powerful genre with the able to tell big and important stories in the space of a couple of minutes.

another one by same director

and another - same artist and director

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