Sunday, 12 December 2010

Final cuts and pint work online

Congratulations to all the students for finishing their work to a high standard, despite the snow!

For external visitors, we have 8 groups this year and they would welcome your feedback. Each group has posted their work with some questions - please give them your feedback using the comment function on the post itself.

Mrs Fernandez

Monday, 6 December 2010

Want a level 4 planning?

If you want a level 4 planning - we will be looking for consistent excellence from your individual contribution to the following:
  • focused secondary research, informed by critical theorists
  • Relevant audience research - testing concept, animatic, rough cuts, final piece
  • Collaborative use of blog and care and attention to detail in presenting blog
  • Excellent use of ICT (blog, prezi, youtube, premiere - animatic, stills, scanning, survey monkey, image manipulation)
  • Pitch and reflection
  • Storyboarding, drafts, mock-ups, location reccies - on blog
  • Managing time, logistics - timeline scanned in, examples of call sheets, production log entries stating clearly your contribution to shoots
  • Record of progress of print design - technical log of decisions made / use of original images
  • Feedback from J Fiveash that you were efficient in managing equipment
  • Ability to meet deadlines, organised approach to work


Wednesday, 1 December 2010

Wed 1st Dec - SNOW WORK

As the school is closed and you can't continue on video editing we will be extending the deadline by 1 day to Monday 6th December. However, unfortunately this means you have less time to complete the evaluation tasks. Therefore you need to make a start on drafting your responses (in Word for now). Work for both groups as SNOW work AND HOMEWORK is as follows:
1. work on completing print work if you have Photoshop at home
2. Update blog, improve posts on production3.
Draft ideas for the evaluation questions Evaluation (use resources on VLE in evaluation folder to help make a start - we will go htrough this in more detail next week)

In the evaluation the following questions must be answered:
In what ways does your media product use, develop or challenge forms and conventions of real media products?
How effective is the combination of your main product and ancillary texts?
What have you learned from your audience feedback?
How did you use media technologies in the construction and research, planning and evaluation stages?

I can't stress enough how important it is that you make a start with the evaluation - it is worth as much as the planning grade and you do need to start thinking about how you might respond, particularly using ICT and critical theory.

Hopefully we will see you tomorrow
Mrs Fernandez

Tuesday, 23 November 2010

Working to final deadline

Both groups,

In order to meet the deadline on 3rd December, you should aim to do the following:
1. finish print work by Friday
2. Test to target audience - post feedback on blog
3. Fill timeline with rough cut by Monday - watch on big screen and make detailed notes on edit changes
4. Record audience feedback on rough cut on blog
5. You will then have 4 days to re-edit and finalise video

Don't forget to post daily production log entries on your blog with technical detail of what you have done. This is vital evidence for your own contribution.

Tuesday, 16 November 2010

Excellent example of digipak mock-up #2

Rob Brown's mock-up for group 6's digipak is excellent. He has also designed a booklet and poster to accompany the digipak, as well as worked out how the design will work logistically when constructed. The images used are Jake's digital photos and stills from the video shoot.
Click on the image to see the full post.
This is A* planning.

Tuesday, 9 November 2010

Excellent example of digipak mock-up

Casey's digipak mock-up is excellent; she is obviously using her art skills here - but that isn't why this is an exemplary post. She completed the task as expected - a physical mock-up and has really thought about how the visuals will work within overall layout. She has also used semiotics to deconstruct this.

An example of A* planning.

Thinking about your evaluation

It might seem early - but it is important to consider the questions for the evaluation now - so you can be sure to have a lot to talk about:

  1. In what ways does your media product use, develop or challenge forms and conventions of real media products ?
  2. How effective is the combination of your main product and ancillary texts?
  3. What have you learned from your audience feedback?
  4. How did you use new media technologies in the construction and research, planning and evaluation stages?

Click here for Pete Fraser - Chief Examiner's blog entry on the eval. You might recognise one of the examples he uses from last year...!

Friday, 5 November 2010

W/E 5th Nov

I understand that Mr Fiveash was unexpectedly absent on Friday - we will extend the animatic deadline to the end of Monday as a result of this as some of you needed access to the cameras.

I see all of you on Monday; I'm looking forward to seeing digipak mock-ups, advert analysis (13B) and to talk through your animatics with you.

Thursday, 28 October 2010

Reminder - research deadline tomorrow

This is a reminder that you have until tomorrow to go back and improve primary/secondary research posts as we will be marking this weekend.

Look back on this blog at advice and tasks set. Make sure that ALL your posts are clearly linked to concept development, that there is a dialogue with group members about your ideas, that posts are clearly labelled, laid out, key terms, images. LAST CHANCE.

Wednesday, 20 October 2010

Half Term

You have now signed off your pitches and are well into the storyboarding process. You need to have achieved the following over Half Term ready for first lesson back:

1. Complete video storyboard IN DETAIL - remember this is not about just mapping out what is going to happen as many of you did at AS, but planning visual detail such as framing, camera movement. You will need to finish off animatic in first couple of days back.

2. Last chance to make improvements to research posts by FRIDAY 29th October in half term. Remember, you need to show how your research, informed by critical ideas and A2 level thinking is directly feeding into your concept development. Also tidy up posts, add images etc.

3. Many of you will actually shoot some footage. Top tips:
  • shoot everything at least twice, all lipsynched parts particularly
  • Shoot the same action from a number of angles
  • Make sure you have close-ups
  • Be interesting in your camera movement and angle
  • Don't be static
  • Think about rule of thirds, leading lines
  • Pay attention to mise-en-scene, particularly things like road signs, annoying people walking past, litter. It can ruin a shot.
  • Shoot everying on your storyboard AND THEN SOME MORE.
  • Take stills photographs just in case you want them for Digipak.

4. continue to record concept development on blog. Reflect on any shoots / reccies on blog. We will be checking them during the week.

5. Go into a record shop and look at digipaks. Really look at them. Get some layout ideas. Post on it.

6. Buy a music magazine in the same genre as your track. Look at all the advertising in it - think about layout and design of album and single ads. Cut out some examples - ready for researching next term

Sunday, 3 October 2010

Excellent example of focused research

At A2 to achieve a Level 4 you need to ensure that your research is clearly focused and directly informs your concept development. Here is an example of a post from Rosie C in group 6 that does just this. She wanted to come up with ideas to ensure that a sequence shot in a car looks effective. She carried out some technical research on similar sequences in other videos and could draw some direct inspiration for the group's concept.

Remember, at A2 be reflective, link your research to your concept, even if it only served to discount an idea.

Thursday, 30 September 2010

Theory and Print Analysis

Please could you ensure that the following is completed by Wednesday.
  1. Considering your music video analysis, how could you apply Dyer's theory on Stars. Write an extra paragraph, using examples from the video you chose to explain the theory.
  2. Research: What is a digi-pak and what are the conventions of this form? Write a paragraph on your blog, use pictures to illustrate.
  3. Deconstruct a digipak and advert of the same genre as you are choosing for your own products. Ideally the two promotional items should be for the same track so that you can appreciate the brand that is being created and comment on consistency of representations.

Wednesday, 29 September 2010

More interesting videos

Whomadewho - interesting concept, engaging

One of a few more interesting videos linked from the home page of

Friday, 24 September 2010

13A - Deadline - Monday 27th September

Please complete the following posts on your blog - one per group:

  1. Consider what decisions still need to be made with regard to planning - write a to-do list. Include a date for your next reccie
  2. Evaluate the Brighton reccie. How will you be using the skills and experience of this shoot to inform the next stage of production?
  3. Post the lyrics of your song. Annotate exactly what you envisage happening during each line. Include notes for instrumental parts.
  4. Complete your second mini technical analysis, try the Bug website for ideas. Again your shot by shot list should be 30 seconds to a minute depending on cutting rate.
  5. Your group pitches will be in week commencing 11 October. All planning will be completed by then. Check the list in your booklet to see what you have still to do.

Monday, 20 September 2010

Need some inspiration?

Visit Bug and browse their past event pages - you can view the videos featured at each event - these are both established directors and low budget newcomers. There is some really interesting work, particularly animation - but all sorts.
Here is my top selection
Kap Bambino - simple, effective use of slowmo
Young Loves - shamanising in the woods - amazing transitions, effects
Colourmusic - ha ha!
Cinnamon Chasers - alternate endings, POV narrative - interesting technique, narrative style
Supergrass - all it takes sometimes is a simple visual idea

Post your research on the blog with an explanation of what Bug is.

Tuesday, 14 September 2010

Welcome new Y13 students

This central blog is a useful resource while doing your coursework. We will post deadlines, week tasks and advice on elements of planning here.

13B - this week you need to complete the following on the blog;
1. video analysis (make sure to include Dyer)
2. Individual response to track on blog
3. Comment on each other's posts
4. Continue to record concept development on blog