Sunday, 24 February 2008

Exporting and organising folders

In order to finish your report - you need to organize your red zip folder. You should have one set of appendices per group, clearly numbered appendix 1, appendix 2...with a frontsheet contents page. A typical folder would include:
  1. CD copy of your blog
  2. storyboard
  3. PPT slides printed out from pitch
  4. call sheets with booking sheet attached (see CF/KJ)
  5. Any paper moodboards
  6. Any other paper sketches / notes used in planning

You also need to make a copy of your final exported video onto a DVD.

It is your responsibility as a group to ensure that this is done in time for you to refer to the appendices in your written report.

Audience feedback - screening evening

Well done - a fantastic set of music videos this year. Your final step before completing your Critical Evaluation is to carry out some audience research. The screening evening gives you the opportunity to do so. In groups you need to devise a questionnaire / focus group sheet and 15 copies need to be handed to CF/KJ by Wednesday at the latest with your group number clearly indicated at the top.

When planning in your groups, consider the following:
  • What was the aim of your video?
  • How can you find out if you achieved this?
  • Do the audience recognise the generic conventions?
  • Does it stand up to repeatability?

In terms of methodology, you must consider the following carefully:

  • Types of questioning; ranking, semantic differentials, open questions
  • Method of research on the night; time constraints, screening conditions compared to real consumption
  • Avoiding leading comments /questions
  • Issues with demographics; who are your sample audience?