Sunday, 6 September 2015

The power of the video / print promo package... Justin Bieber

  1. How does a music video provide a platform for an artist to reinvent himself/herself to a target audience?
  2. In what way can the CD cover design contribute to this process?

Justin Bieber is  currently in the middle of a 'come-back' campaign.  Look at how the promotional material (subsidiary media texts) is crucial in re-positioning his star image and post a group analysis on the blog.   As a group:

Watch the two videos and analyse two CD covers.  Consider each element separately - using the questions in the booklet to frame your analysis.  Then, analyse the collective promo package and it contributes to the artist's meta-narrative. Use narrative frameworks, Dyer, semiotics as tools to help you.

You will be assessed on the following:

  1. Ability to work as a group to organise and complete the task
  2. Perceptive analysis of how print and moving image constructs meaning
  3. Use of critical theory
  4. Use of ICT in presenting the task on the blog

Deadline:  this work should be up on a group blog, along with your individual contributions (holiday work, Term 6 work) by 8pm Tuesday.  You have lesson and HW time to do so.  If you work effectively as a group, this is more than manageable.

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