Sunday, 23 November 2008
1. play extract of the track to the group - what is your BRIEF
2. initial response (images from moodboard?)
3. What did you learn from your product analysis?
4. What did you learn from your technical analyis?
5. How did your audience research inform your concept development?
6. What is your proposed idea? Style, type,
7. Ideas on costume, location, types of shot
8. What will be your biggest challenge? How will you overcome it?
9. How will this video promote the band?
The purpose of the pitch is for you to CONVINCINGLY explain your proposed idea. Would we, as record company executives think this is a suitable idea for your genre/group? Would we give you the GREEN LIGHT?
I suggest that you use PowerPoint - but not as a script - just to show us relevant images.
If you are going to have other people performing in your video, you will also need to take photos of them "in costume", whether as band members or part of your narrative.
You may also want to test out some effects or shot ideas in advance of storyboarding.
Also - keep documenting any other images/videos which are inspiring you.
Post, post and post again!
A second post should reflect on how a video is consumed by audiences - taking in NMTs as well as niche channels. You may refer to our studies of EMAP for this post
This should be one post per group on each of these topics.
1. Choose a video in the "style" (not necessarily genre) of the video that you are planning to deconstruct - in other words a narrative, or performance, or conceptual based video
2. Make the shot list on paper while watching the video online so that you can pause and make notes efficiently. This will be time consuming but better than trying to flick between packages online. DON'T post the shot list on the blog - it will take up too much space. Instead it can be submitted to us/for moderation as a paper appendix
3. Make notes on shot size, movement, elements of mise-en-scene, transition and if interesting - length of shot. E.g. CU tracking in to MCU on lead singers face grimacing fades to
MS couple on swings laughing 3 secs cuts to
4. Once you have completed the shot list - review and evaluate on the blog. What have you learnt from this exercise? How long are the shots? How are they cut? What shot size is predominantly used? How does the camera move? Are there any long static shots? Relationship with lyrics/music? How is the narrative constructed? Are any types of performance shots repeated? What will you now use from this when planning your own work?
Wednesday, 19 November 2008
However, there are still some gaps on the blogs as well as a need for spellchecking, punctuation and a general tidy up. Remember, this is simply an electronic format for submitting planning to be marked and moderated (by external examiner) and therefore should be written to an A2 standard. Make it as easy as possible for us to find our way around your posts.
This week - your target is to tidy up and complete audience research.
Next week - technical shot analysis of a video.
Sunday, 16 November 2008
Have you clearly stated what your chosen track is?
This is due TOMORROW and alarmingly there are only a couple of groups that have made a start. You will lose planning marks if this deadline is not met.
Thursday, 6 November 2008
It shouldn't have a video already... we will check youtube.com
Thursday, 23 October 2008
2. You should also at this stage begin posting entries recording the discussions that you are having in your group, track ideas, any videos you find inspirational...
3. You should also make a start on the institutional research. Divide up the following questions in your group:
What is the purpose of a music video? Who commissions a video? What kind of budgets would they normally have? How much lead time to produce one? How do music channels in this country work? How do audiences consume music videos?
Refer to article 2 and work on EMAP carried out over the last couple of weeks. You will also need to research music video production.
Sunday, 24 February 2008
- CD copy of your blog
- PPT slides printed out from pitch
- call sheets with booking sheet attached (see CF/KJ)
- Any paper moodboards
- Any other paper sketches / notes used in planning
You also need to make a copy of your final exported video onto a DVD.
It is your responsibility as a group to ensure that this is done in time for you to refer to the appendices in your written report.
When planning in your groups, consider the following:
- What was the aim of your video?
- How can you find out if you achieved this?
- Do the audience recognise the generic conventions?
- Does it stand up to repeatability?
In terms of methodology, you must consider the following carefully:
- Types of questioning; ranking, semantic differentials, open questions
- Method of research on the night; time constraints, screening conditions compared to real consumption
- Avoiding leading comments /questions
- Issues with demographics; who are your sample audience?
Tuesday, 22 January 2008
In order to sign out your camera, you need to complete a callsheet, including a shot list, contact details, props, costume and who is responsible for bringing it to the location.
Remember - shoot much more than you think you'll need - the same action from different angles, filler shots and various takes of each planned shoot. That way you will be able to choose the best shot!