For this task you need to analyse three music videos and one digipak and one magazine advert. One of the music videos is off an album and you will need to find an image of the album cover (digipak) and a magazine advert promoting the album. Use the framework in the booklet for analysing the three music videos. Cover all six areas but apply two only to each music video.
Analyse both print products using the separate framework on the next page of the booklet.
An example of a promotional campaign with a music video and digipak and advert would be:
Decide what is going to be the focus of your primary research. It could be investigating the metanarrative of an artist you are considering for your track. It could be that you are deciding on genre and need to look at content and style of promos from a range of artists more thoroughly.
Share your ideas with your group and ensure that you are each doing different research which is useful in pushing your planning forward.
Complete the task in prezi. This enables you to embed videos from the artists and include stills, examples of print work and captions. It is also a way of making the blog more multi-media. Use terminology and show engagement with the task.
When you have completed the task, embed it on the blog as an individual post. Then look at your colleagues' moodboards and post a comment saying how you found their contribution useful.
How does a music video provide a platform for an artist to reinvent himself/herself to a target audience?
In what way can the CD cover design contribute to this process?
Justin Bieber is currently in the middle of a 'come-back' campaign. Look at how the promotional material (subsidiary media texts) is crucial in re-positioning his star image and post a group analysis on the blog. As a group:
Watch the two videos and analyse two CD covers. Consider each element separately - using the questions in the booklet to frame your analysis. Then, analyse the collective promo package and it contributes to the artist's meta-narrative. Use narrative frameworks, Dyer, semiotics as tools to help you.
You will be assessed on the following:
Ability to work as a group to organise and complete the task
Perceptive analysis of how print and moving image constructs meaning
Use of critical theory
Use of ICT in presenting the task on the blog
Deadline: this work should be up on a group blog, along with your individual contributions (holiday work, Term 6 work) by 8pm Tuesday. You have lesson and HW time to do so. If you work effectively as a group, this is more than manageable.
